I help consumer brands translate product into demand.
My work focuses on aligning product, brand, and go-to-market strategy so collections are positioned with clarity and relevance.
I’ve led brand and product-to-market initiatives across global consumer businesses ranging from $250M to $7B.
MEET SunnyI lead brand and product-to-market direction for consumer businesses.
My work focuses on aligning product, merchandising, and creative expression so collections are positioned with clarity, relevance, and demand.
I’ve worked across global fashion, beauty, and consumer brands ranging from $250M to $7B, shaping how product is brought to market across ecommerce, campaigns, and omnichannel customer experience.
Creative has always been a core part of that work. I believe the most effective brand and go-to-market leaders stay close to the product, the storytelling, and the execution itself.
Executive leader. Hands on COncept development.
AREAS OF MASTERY
Strategic marketing leadership
Brand Positioning & Growth
Creative Vision & execution
retail Digital Strategy & Innovation
Customer-Centric Engagement, PR & Experience
* Over 15 years crafting memorable brands
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I have had the pleasure of working closely with Sunny for almost three years, and I cannot recommend her highly enough. Sunny’s ability to think outside the box and challenge conventional norms is truly remarkable. She constantly pushed me to think differently and encouraged innovative solutions. Her creative mindset and strategic approach were invaluable in shaping our brand’s positioning and ensuring its ongoing growth.
Tania Nemaric, VP Brand Marketing 1800Flowers.com
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Sunny is unique in the fact that she toggles from right brain/leftbrain with ease when it comes to creative concepting/design and its UX implications. A passionate tech advocate and a strong company leader, Sunny's voice is the one you want at the table when translating big ideas into an actionable user interface.”
—VP, Content Strategy, DBA
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Sunny is one of my favorite people and best partners at work. She is super creative, talented, and I think part mermaid. In addition she is a professional woman in a tough business and she is always ready to coach and support." — VP Digital Marketing, Victoria’s Secret
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Sunny is a brilliant, collaborative, warm, patient, multi-faceted visual artist who can hold her liquor and, when she must, her tongue. She is able to anticipate and manage the many logistical, interpersonal, financial, and creative components of complex projects. She also does her homework; researching exhaustively the historical, aesthetic, and intellectual context and associations for her work, as well as current cultural connections to be made and exploited. And, she is a damn fine designer of brands, logos, and editorial.
—Award Winning Director of Photography, Noah Greenberg
