about Sunny

I craft powerful brands
by developing an authentic emotional center that resonates with customers.

SUnny Stafford

Creative Direction 
+ brand leadership

BRIDGING THE ART OF STORYTELLING WITH STRATEGIC PRECISION.

Hello! I'm Sunny.

I've collaborated with some of the biggest and most iconic fashion & beauty brands, and I've seamlessly ushered legacy brands into the digital era, ensuring they stand out and genuinely connect.

My ethos is based on the principal that we are better together, and it matters how you play the game—as a brand and teammate. If you're seeking an experienced collaborator or visionary leadership for brand or creative projects, reach out and let’s discuss how I can help you.

My core belief is that brands should not just occupy space but define it with their distinct purpose. This philosophy fuels my drive for innovative solutions and my dedication to sincere consumer interactions.

AWARDS

• Telly 2023, Bronze “WOW” 1800flowers

• Top 3, Ispot.tv  “2020 Pride Campaign”
1800flowers

• Forbes List #2 Experiential Retailers, 2018 Victoria’s Secret

• 24+ Pearl Awards, RodaleGrow 2010-2011 

Organizations

Founding member of Chief

#hireblack

Women In Innovation

Willie Mae Rock Camp for Girls 

Brand Innovators

The Quorum Initiative 

Member, Speaker, mentor and Panelist:
AIGA, One Club, Brand Innovators, The CMO Club, SXSW, Decoded Fashion/Decoded Future 

Career Highlights

  • Forbes Recognition: Lauded for driving innovative experiential marketing strategies.

  • E-Commerce Pioneer: Led brick-and-mortar transitions to eCommerce, achieving at times over +60% in digital sales growth.

  • Award-Winning Creative Vision: Crafted customer-first campaigns that resonated globally.

  • Omni-Channel Mastery: Seamlessly merged digital and retail strategies for a cohesive brand experience.

  • Innovation Trailblazer: Leader in introducing digital innovation, adopting emerging industry best practices and setting benchmarks.

  • Leadership at Global Brands: Helmed pivotal roles at 1800Flowers,INC and Victoria’s Secret, steering digital transformations.

  • Product Development & Branding: Channeled creative vision into successful product lines and branding strategies.

  • Entrepreneurial Flair: Established tetecoffee.com and rambleroamco.com, turning passions into profitable ventures.

whether you’re seeking a dynamic in-house leader
or a brand in need of a transformative touch, you’ve come to the right place.