creative
& brand
Crafting holistic brand narratives
Over 15 years as Executive Brand & Creative Director, leading brand & creative teams to innovative outcomes for retail brands. I drive transformative business outcomes in the beauty, fashion and lifestyle retail space.
MEET SunnyMy background began in editorial, then moved into creative direction for leading brands. As a senior executive, I have also led efforts in brand marketing, digital innovation, and product development.
From a photoshoot to overall brand positioning, I craft brand stories that blend authenticity with data-driven insights, creating meaningful connections.
Oh and, yes—I still hands-on make great creative, and my real name is actually Sunny.
Creative mind. strategic orchestrator. Perpetual Scholar.
AREAS OF MASTERY
Strategic marketing leadership
Brand Positioning & Growth
Creative Vision & execution
retail Digital Strategy & Innovation
Customer-Centric Engagement, PR & Experience
* Over 15 years crafting memorable brands
Career highlights
Fostered key partnerships that amplified brand presence
From Balmain to Dolly Parton, I’ve fostered key product and activation collaborations for numerous brands, helping them reach new audiences, modernize their offerings, and amplify their unique brand position.
Award-Winning Brand Strategies
Renowned for crafting customer-centric campaigns with global impact. With the ever-shifting market and evolving customer expectations, I stay ahead of the curve, innovating how brands engage and resonate with their audience.
Pioneered Digital Transition
I led Victoria’s Secret's transition from a catalog-centric model to a digital-first approach, which significantly boosted online sales. Subsequently, I've advised numerous brands on transitioning from traditional media platforms, like catalogs and linear TV, to a digital-first strategy
Innovation & omni-channel presence
From live shopping to recognition by Forbes for crafting a top Experiential brand, I’m constantly adopting new industry best practices and setting benchmarks across the industry.
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I have had the pleasure of working closely with Sunny for almost three years, and I cannot recommend her highly enough. Sunny’s ability to think outside the box and challenge conventional norms is truly remarkable. She constantly pushed me to think differently and encouraged innovative solutions. Her creative mindset and strategic approach were invaluable in shaping our brand’s positioning and ensuring its ongoing growth.
Tania Nemaric, VP Brand Marketing 1800Flowers.com
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Sunny is unique in the fact that she toggles from right brain/leftbrain with ease when it comes to creative concepting/design and its UX implications. A passionate tech advocate and a strong company leader, Sunny's voice is the one you want at the table when translating big ideas into an actionable user interface.”
—VP, Content Strategy, DBA
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Sunny is one of my favorite people and best partners at work. She is super creative, talented, and I think part mermaid. In addition she is a professional woman in a tough business and she is always ready to coach and support." — VP Digital Marketing, Victoria’s Secret
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Sunny is a brilliant, collaborative, warm, patient, multi-faceted visual artist who can hold her liquor and, when she must, her tongue. She is able to anticipate and manage the many logistical, interpersonal, financial, and creative components of complex projects. She also does her homework; researching exhaustively the historical, aesthetic, and intellectual context and associations for her work, as well as current cultural connections to be made and exploited. And, she is a damn fine designer of brands, logos, and editorial.
—Award Winning Director of Photography, Noah Greenberg
SIDE HUSTLES
Surface design holds a special place in my heart, and for over 15 years, I’ve been lucky enough to collaborate with celebrity designers and top brands like Anthropologie to sell my designs. Seeing how well they have done inspired me to create Ramble & Roam Co., offering a unique blend of ethically crafted, sustainably sourced home decor alongside my wallpapers with a vintage-modern twist. Remarkably, with only organic means and without traditional marketing, our brand attracts over 1,000 daily visitors. Rewild your home at rambleroamco.com.
